We're two people who cook.
Foryoueats exists because the tools people use to cook stopped being built for cooks. We're fixing that, and we're keeping it free while we do.
It started with a folder of broken links.
Anyone who cooks regularly ends up with a collection: screenshots, bookmarks, a note app full of half-copied ingredients, a card in a relative's handwriting. It works right up until you need something on a Tuesday at 6pm and can't find it.
We're Dipesh and Smita — a husband and wife who love to cook and who built the first version of Foryoueats to solve exactly that, for ourselves. Dipesh has spent eighteen years in tech; this is the first thing we've built that gets used in our own kitchen every week. It turned out a lot of people had the same folder and the same problem.
We kept it free because we think a tool for figuring out dinner should be within reach of anyone, especially now. One day we'll charge for something — but there will always be a free version good enough to live in, not a trial with the useful parts removed.
The longer aim is simpler than a business plan: help feed people. If Foryoueats earns money, it goes to two places — keeping this running, and getting food to people who need it, starting with organisations near us.
What we're building toward
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One home for everything you cookHowever it got to you — a link, a photo, a family card.
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A collection you can take with youExport the whole thing whenever you want, in a format that doesn't need us to open it.
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Recipes that behave in the kitchenNo ads between the steps, no life story before the ingredients.
Help feed people, in whatever way we can.
That starts small and close: the actual, repeated, unglamorous work of deciding what to make and then making it. Not aspirational cooking, not content — dinner. And as the company grows, we want the same sentence to mean something larger, by putting what we earn behind getting food to people who don't have enough of it.
How we run the place.
These aren't posters on a wall. They're the tie-breakers we reach for when a decision is genuinely hard.
Useful beats impressive
We'd take a boring feature that saves someone five minutes every week over a clever one that demos well and gets used twice.
Honest business model
Foryoueats is free, and the free version will stay worth using — not a locked demo of a paid one. We'll have to earn money eventually, and whatever we choose gets judged the way a feature does: does cooking with this still feel good afterwards? Selling your data isn't on the table either way.
Care about the boring parts
Reliability, load times, readable text on a phone propped against a mixing bowl. The unglamorous work is most of the work, and it's what people actually feel.
Answer the email
Support isn't a department here. Whoever built the thing helps with the thing, which turns out to be the fastest bug-reporting system we've found.
Grow at a sustainable pace
We're building a company meant to still be here in ten years, not one optimised for the next funding round. That shapes what we say yes to.
The details.
Founded
May 2023. The product came first; the company followed once it was clear people wanted it.
Ownership
Independent and self-funded. No outside investors, no board pushing a timeline.
Team
Two people, married, who cook. The people who build it are the people who answer your email.
Want to talk to us?
Whether it's a partnership, a press question, or you just want to know more about how we work — we read everything that comes in.